Finding Discount Web Hosting

There are a large number of cheap web hosting service providers that are offering their services and you are required to select any one of them while you are creating your own web portal, offering everything from shared-hosting packages to superior end dedicated servers to starter. There are certain points that you are required to consider while you are looking for discount web hosting, some of them are as under.

1. The disk space offered; the content, images along with the web pages that you are considering uploading to your web portal requires space, it is just like the data which acquires disk space on your personal computer. Most of the web hosting companies offers you with a limited capacity, although you are not planning on storing or uploading huge files on your website.

2. Speed and Reliability; you need to make sure that the host company you are selecting is providing you with speedy services and is reliable too. All the web-hosting companies write 99.99% up time in their advertisements but you should be asking them for their reports. If your website happens to slow down then you will be resulting in frustrated and irritated visitors and it is certainly going to affect your website’s search engine rankings. Google is have billions of web portals with it and if yours is particularly slow then it is going to move on to the next one right away.

3. The bandwidth; when you happen to download things to your systems from the Web, it requires bandwidth. Same is the case when people are visiting your web portal and they are downloading stuff, it is going to strain your web hosting service providers. Therefore, if you need to get things transferred speedily or while you are refreshing your web pages then you are required to have a certain amount of bandwidth. It may be that the Discount Web Hosting service providers are offering you with additional resources like website templates, an auto responder, unlimited emails, and cgi bin.

The above-mentioned are some of the most considerable points while you are seeking for Discount Web Hosting service providers. You should be comparing the rates of different companies to figure out that which one is fulfilling your needs and requirements in a better way. As your web portal grows, you are required to make sure that you are getting a good deal and value out of the web hosting services.

Niche Marketing Strategies for Home Business

In today's intensely competitive business environment, it is usually difficult to stay afloat, particularly when you're a small home business owner working on shoestring budget. You do not have access to viable means and amenities to compete directly with large business houses and serve a broad spectrum of consumers. In such an adverse business scenario, niche marketing emerges as the most feasible and cost effective strategy that can help home business owners to stay ahead of their competitors and maximize their profits.

"What exactly is niche marketing and how can it help my home business to prosper?" This is the most pertinent question that must be impinging your mind at this joke. Before introducing you to the technicalities of the concept of niche marketing, it would be worthwhile to focus the floodlights on niche market, first. Niche market is a narrowly focused portion market that can easily be targeted. The nature of your niche market and the effectiveness of your niche marketing strategies are intricately intertwined. Here, to ensure overall growth of your home business, you would have to devise your niche marketing strategies according to your niche market.

You can not frame effectual niche marketing strategies unless you're familiar with your niche market. Identifying a niche market is all about finding a distinct segment of consumers whose needs you'll be able to fulfill successfully. For instance, you're a copywriter with expertise in writing brochures, then your niche market would include all those consumers who require brochures time and again. Once, you've identified your niche market, conduct a thorough competitive analysis to identify your direct competitors as well as determine what niche marketing strategies they are using to stay ahead.

It is usually believed that a niche market without any competitors is the best territory to establish home business. To an extend this perception is true. It may be possible that other home business owners may not have discovered your niche market. However, it may also be possible that many may have tried and failed to penetrate the territory. Here, to maintain your risks at a manageable level, it is advisable to access your niche market's receptiveness to your products and services first.

Upon completion of the process of identification of niche market, you would have to plan out strategies to market your products or services in your niche market, and this is what niche marketing is all about. Some potential niche marketing strategies with respect to home business are as follows:

o Before approaching your niche market, try to acquire as much knowledge about the needs of your target audience as possible. By abiding by this niche marketing strategy, you would be able to address the problems of your prospects as an understanding member rather than an outsider. Once, you succeed in winning the confidence of your potential customers, it will become easier for you to sell your products or services to them.

o Do not commit the mistake of using the same method to solve problems of different nature. For instance, you sell leather products primarily to men. Now, you want to include working women in your niche market. In order to do so, you would require leather products exclusively for working women. You can not convince a woman to buy products that are solely for men. In other words, you can not solve a woman's problem with men's products.

o Market your product or service in a manner that will compel your target audience to believe that this is exactly what they need or what they have been looking for. Be prepared to spend time and resource to educate your target audience about your unique product or service. Convince them that only your product or service has the potential to solve their problems forever.

o The last, but the most important niche marketing strategy is to make your target audience believe that your home business is genuine, and not a fragment of an entrepreneur's wild imagination. To achieve credibility, you would have to highlight your home business in all your marketing materials as brochures, websites, press releases and even your business cards.

After going through this comprehensive account on niche market and niche marketing, it can be deducted that the right mix of niche marketing strategies is all that is required by the home business owner to excel.

Software Development Life Cycle – Introduction Model Stages and Advantages

What is the Software Development Life Cycle (SDLC)?

SDLC or Software Development Life Cycle is essentially the process or phases of a model or methodology, which software engineers and developers follow in developing an application or software. In simpler words, it is a process consisting of a series of planned activities for planning, creating, testing, deploying and maintenance of software.

SDLC is often referred as software development process, as it consists of all tasks, which needs to be followed while developing an application or software. SDLC is followed within IT development companies to develop, alter, replace or enhance the performance of the software. ISO/IEC 12207 is an international standard for SDLC, which ensures high quality of the newly developed software. It also helps IT development companies in improving the overall quality of their software development services.

What are the major SDLC Models, followed in the IT Industry?

There are various SDLS models, which are currently followed in the IT Industry. Often referred as ‘Software Development Process Models’, all the process models follow unique software development steps, ensuring 100% success of the development projects.

The major software development life cycle models are-

  • Waterfall Model
  • Iterative Model
  • Spiral Model
  • V-Model
  • Big Bang Model

Other related models are Rapid Application Development (RAD), Prototype and Agile Models.

The advantages of choosing an appropriate Software Development Life Cycle (SDLC)-

  • Increased Product Quality
  • Increased Development Speed
  • Improved Client Relations
  • Improved Tracking & Control
  • Decreased Project Risks
  • Decreased Project Management Overhead

What are the different stages of SDLC?

Stage 1:

Planning and Requirement Analysis

This is the most important stage in the SDLC. This stage needs input from the customers, sales team, industry experts, a marketing team and their survey reports. After which, senior business managers and developers of a software development company plan the project approach and the development model.

Stage 2:

Designing

After the analysis of requirements and finalizing the Design Document Specification (DDS), the product architecture is designed by an expert team. This architecture has to stand upon various parameters such as budget, time, product robustness, risk assessment and design modularity, after which it is considered for the development.

Stage 3:

Development

The actual development of the software or application starts at this stage. The team of engineers and developers follow the coding guidelines set by the organization and use different tools for code generation. The programming code is generated as per the details documented in the DDS. The developers use different high level programming languages as per the requirement.

Stage 4:

Testing

In this stage, the final product goes through a pre-defined road of testing, where defects or bugs in the product are reported and then fixed by the developers. This stage ensures that the final product meets the highest quality standards, which are accepted worldwide.

Stage 5:

Deployment

At this stage, the final product is deployed at the client base. At times, the software is integrated with the client’s current application and database. All the deployment and integration works are done under the guidance of expert software engineers and developers.

Stage 6:

Maintenance & Support

Most of the reputed IT development companies also provide complete maintenance and technical support, post deployment of the final product at client base.

How Do Credit Card Companies Make Money?

Credit cards have gained much popularity in India over the last few years. Public sector banks as well as private banking institutions have come forward to launch a host of credit cards suiting customers with different types of needs. HDFC Credit Cards and SBI Card are the two companies with the largest market share. While banks are ready to offer you with a small loan in the form of credit cards, have you ever wondered how these banking institutions make money from these ventures?

The three main ways how card issuers make money is through the annual fee of the card, interest charged on late payment, penalties on skipping EMIs, etc. At the same time, they also earn from the businesses that accept these cards. Businesses are required to pay transaction fees to the banks which also makes up for significant earning of the card issuer banks.

But before we dig deeper into how they make money, let us first understand the term 'Credit Card Companies'. It is easy to get confused between credit card issuers and credit card networks. An issuer is the bank or financial institution from which you take the card. You are taking a loan from the card issuer and paying back to them. A credit card issuing company is usually a bank. On the other hand, credit card network refers to companies that process the transaction. Currently, there are three major networks in India- VISA, Master Card and RuPay. Apart from these, American Express and Discover cards can also be found.

So, when you make a transaction with your credit card, your money moves electronically from your bank through the network to the merchant's bank.

How do credit card companies make money?

As mentioned above, your bank makes money majorly from you and also from the merchants where you use the card issued by the bank to make the payment. Banks or financial institutions make money in the form of-

Fees

Banks charge different types of fees from their cardholders- some fees are to be paid by everyone whereas other types of fees are levied on condition. Let us talk about these fees and charges-

  • Annual Fees- You have to pay annual fees towards your credit card, especially when you are an elite cardholder and enjoy higher benefits than normal users. This is to be paid by all users. However, some banks may set a condition of spend based annual fee reversal scheme.
  • Cash Advance Fees- When you withdraw money from an ATM using your credit card, the bank charges a minimal fee for it which is normally correlated to the amount you withdrawal. This is also included in the card issuer's earnings.
  • Late Fees- Your card issuer charges fees from you if you delay your EMI payments. Banks make more money from late payers in the form of late fees.
  • Balance Transfer Fees- When you transfer outstanding balance from one card to another, the bank charges fees from you which again becomes its earnings.

Interest

The bank or financial institution has just gifted you a credit line. You have to pay the interest for the loan that is offered to you in the form of credit card. This interest cost adds to your expenses and is a method of earning for the banks. Interest on credit card is charged on daily basis for as long as the amount stands outstanding in your account. This is why experts always advise you to pay the total outstanding amount in full every month because interest will accrue on any amount that stands unpaid.

Let us understand this with the help of an example. Suppose the billing date is on 4th of every month and payment due date falls on 29th of every month. APR = 24%

  1. 10th March- Apparel Shopping- Rs. 5,000
  2. 13th March- Bill Payment- Rs. 2,000
  3. 19th March- Gadget Purchase (converted into 6 month EMI) – Rs. 12,000
  4. 22nd March- Dining Bill- Rs. 1,000

Now considering that the person does not have any outstanding amount from the previous bill, he will have to pay Rs. (5,000 + 1,000 + 2,000 +2000) = Rs. 10,000.

This will be the total amount due on 29th March. Now if the person chooses to pay only Rs. 6,000, the remaining Rs. 4,000 will accrue interest for each day until the amount is paid in full. Considering that the user again pays Rs. 2,000 on the 10th of April, let us see how interest cost works out-

Interest = (outstanding amount x 2 percent per month x 12 months) * (number of days) 365

In this case, the total interest charged would be Rs. 52.60 which is a total for Rs. 4,000 that lies outstanding for 11 days and Rs. 2,000 that lies outstanding for 18 days until the next payment. This is the reason why those who only pay minimum amount due tend to fall into debt soon sooner. Cardholders should also note that when an amount is outstanding in your statement, the new purchases that you make are not eligible for the interest free period. This is why interest charge is the easiest way how banks make money out of your credit card.

Interchange Fee from the Merchant

When you use your card at a merchant terminal, the merchant also pays a percentage of the amount to the bank as processing fees. This will also be added on to the bank's earnings. It usually ranges between 1 to 3 percent of the transaction value but may differ from merchant to merchant.

How to save yourself from paying too much to the bank?

Savvy customers plan their transactions and payments in a way that they have to pay the least amount to the bank. These are the habits you can adopt to cut your costs-

  • Pay your entire outstanding balance every month; just pay the minimum amount due is not a good practice.
  • Set alerts for your payment due dates to avoid missed payments which entail late fees.
  • Create an emergency fund to replace costlier options like cash advances from credit card.
  • Choose low annual fee or free credit cards and even if you select a card with high annual fee, make sure that the rewards are worth it.